Alex is Founder and Chief Executive Officer of AdaptiveBlue.

Alex launched AdaptiveBlue because he was inspired by the vision of a personalized web. He is passionate about building elegant software that helps people save time and makes their online experience effective and enjoyable.

His previous startup, Information Laboratory, was focused on applying the ideas of Complexity Science to software engineering. Alex and his team developed a tool, called Small Worlds, which automatically identified structural problems in large-scale software systems. After Information Laboratory was acquired by IBM, Alex worked in the IBM Automated Software Quality group as an architect.

Alex regularly contributes to the influential Read/WriteWeb blog. You can see some of his articles in this section.